So the backbone of search engine marketing is obviously keyword development and it's an ongoing practice that you should be constantly working on. To find keyword ideas, one tactic Beckman recommended is going to Google and typing in words in the...
The results demonstrated how including 23 keyword variables could raise ad quality (predicted click-through rate) when they were included in the ad title or description. Research is great, but don't forget the importance of executing testing of...
On search engines, it's all about the keyword. We'd use keyword "-bakery" to ensure our ads are most relevant to the search. For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will...
The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize your brand, and possibly decide to include you in his consideration set. As the table above illustrates, were it not for...
While in that case, they were marked as advertorial content, the links to Interflora with keyword rich links to give them the maximum benefit of those links for search engine rankings. He also alludes to the Interflora advertorial penalty in the UK...
When it makes sense to use this bid algorithm: The blog post on Google calls out "when conversions are the main objective, but you also want control over keyword bids. For example, if you run a lead generation company and want a 20 percent ROI...
Google AdWords Keyword Planner The biggest news from AdWords for many webmasters is the introduction of a brand new keyword tool combined with a traffic estimator, called the Keyword Planner. The new tool allows you to find new keywords related to...
Keyword strategy The whole nature of search – and by extension SEO – has changed drastically. All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization...
Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization. Nearly every business today must decide how much to spend on search engine...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Yandex revenue continues to slow in Q1 2013 – up...
Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman...
The keyword "louisville cardinals" (which essentially could refer to any of the athletic teams representing the University) had only 6 million results in February, but increased to 24.7 million in March in response to their impressive progression...
Bing Ads and You: Enhanced Keyword Report Offers Top vs. Other, Keyword Status, and International Time Zone Support – Bing Ads BlogKeyword Performance Report gets new “Top vs. Other” column, four new status columns (Keyword, Account, Campaign, Ad...
Large-scale keyword changes made easy with keyword bulk uploads – Inside AdWords After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an...
By all accounts, in order to manage keyword pricing on large SEM campaigns, some kind of automated bidding system is necessary. While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
Their use of dynamic keyword insertion has given us classics such as: This is becoming more and more important with the convergence of second screen, or even local advertising, as people shop on the go.
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). One of the key benefits of running brand ads, over organic search, is the...
In relation to the "flu symptoms" keyword, have you ever tried typing your symptoms into a search bar? In January 2012, the keyword "flu symptoms" was searched about 74,000 times per month and had approximately 5.8 million results, and the majority...
For the rest of their sponsored keywords, Pottery Barn could explore ad copy and landing page testing to improve their CTRs on keyword terms that consumers associate with their store, and strengthen their overall branding efforts to expand...
