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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Adding a secondary dimension takes the keyword query report to the next level. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see more deeply how...

  3. Matt Cutts: Using Article Directories for Links? Just No

    So just refresh everybody's memory, an article directory is basically where you write 3-, 4-, 500 words of content and then you'll include a little bio or some information about you at the bottom of the article, and you might have three links with...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. Long-tail keyword opportunities. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the...

  5. PPC Management Operations: The Ultimate Guide

    Negative Keyword Management View this at the campaign level down to the ad group and keyword level. If the ROI and quality score for the keyword is healthy, you can often just leave it be. This is at the keyword level, and the rule of thumb is to...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major...