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  1. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. Read any popular digital marketing thought leadership blog and you'd be...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. In fact, when the subjects were asked what was top of mind when asked about a specific category keyword...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Keyword Hoarding – Should Your Website Be Ranking For That Many Keywords? Review the keywords and keyword categories driving traffic to pages now that Panda 4.0 has rolled out. They can promote and highlight the content on their site (so it can...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Ask many search marketers what their number one goal is and they...