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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Many accounts I review suffer from lazy keyword strategies. This process should be ongoing so that you continuously expand your keyword list. Once you have a process down for regularly expanding your keyword list, then you need to designate a...

  2. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. Read any popular digital marketing thought leadership blog and you'd be...