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  1. Patch.com, Huffington Post Dominate Google News Results [Study]

    By being able to add Google News results, they can increase their own brand coverage on the pages for their keywords they have relevant news stories for, particularly for competitive keyword phrases. Since launching universal search results in 2007...

  2. Product Listing Ads: How to Maximize Your Returns

    The same way that each keyword should have a unique bid based on it's profitability, so should each product. This is Pretty Different From Normal Search Ads When a user does a search that Google deems product-related your feed will be scanned for...

  3. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    With the introduction of Android 4, Google’s mobile OS is stripping keyword referral data as well, and will continue to do so as users upgrade and update. SERP Conditioning leads users to check (and click) the feature area of Google's SERP design...

  4. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get an app rejected from app stores, so play fair – stick with descriptive keywords that are relevant to the...

  5. March Madness = Search and AdWords Madness?

    The keyword "louisville cardinals" (which essentially could refer to any of the athletic teams representing the University) had only 6 million results in February, but increased to 24.7 million in March in response to their impressive progression...

  6. A Strategy Map for Google Display Network Success

    Keyword (Contextual) Targeting For example, don’t just run keyword (contextual) targeted campaigns. As with the Search Network, success stems from a thorough plan and persistent optimization. Text ads: Traditional text ads that run on the Search...

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    Keyword Stuffing: Overuse of keywords on your pages. Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization.