Often we share with clients large lists of keyword rankings. Looking at this historical, top-level view of the site’s visibility in the search engines allows for both problems as well as improvements to be quickly identified.
Social media monitoring tools often provide even better insights into popular topics and the keyword combinations in which they are addressed. Your industry probably has keyword trends that clearly show a life cycle (mainly product names).
The simplest method for comparing user behavior by device type is in the main navigational stream (Google Analytics: Audience > Mobile > Overview) but B2B SEO professionals should also compare visitor performance by operating system, based on high...
Ethical SEO consulting also noted that reviews were going to continue to be important, and added, "having a long tail keyword site content strategy is also going to be an important factor in showing up in as many carousels, and map results as...
When you placed the tilde sign immediately in front of a keyword, Google would also include synonyms for that word in their search results. Now, searchers will only see the results for the keyword they used, as if the tilde sign was not included in...
Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...
With keyword search data, typically we're grabbing estimated monthly, exact match searches from the Google Keyword Tool. In the linkable asset topic ideation document, I usually identify traffic intent as high, medium or low intent, again pairing...
You need to get your on-page SEO in order – create a nice, responsive site with a local keyword-targeted home page (e.g. Keyword-targeted, indexable landing pages (where the keyphrase is the location and the service)
Some people will laugh at this one, keyword stuffing, who does that anymore? Hidden Text and/or Keyword Stuffing Some of the pages may contain hidden text and/or keyword stuffing. All of these are examples of modern types of keyword stuffing and...
Flexible bid strategies are rules set to optimize bids around a specified goal at the campaign, ad group or keyword level. Once you have bid strategies created and living in your Shared Library – you can begin to implement at the campaign, ad group...
So the backbone of search engine marketing is obviously keyword development and it's an ongoing practice that you should be constantly working on. To find keyword ideas, one tactic Beckman recommended is going to Google and typing in words in the...
These two, while very different in optimization tactics, are fighting for the same customer and keyword term. The question I’ve been watching closely is how many brands out there have both paid and organic listings for a given keyword?
About 80 percent of the time, we follow a similar SEO process that includes keyword research, competitive analysis, site structure analysis, link analysis, recommendations, etc. We did perform keyword research/competitive analysis, etc.
The results demonstrated how including 23 keyword variables could raise ad quality (predicted click-through rate) when they were included in the ad title or description. Research is great, but don't forget the importance of executing testing of...
On search engines, it's all about the keyword. We'd use keyword "-bakery" to ensure our ads are most relevant to the search. For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will...
The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize your brand, and possibly decide to include you in his consideration set. As the table above illustrates, were it not for...
The Search Queries area gives you both traffic and keyword information. Impressions: If you've ever wondered how many people are seeing your website for a specific keyword search, this will tell you. To understand how you're performing for an...
Because it sells ad space based on a keyword auction, it's actually a stock market for words. If you split test landing pages and double your conversion rate, the keyword has become twice as valuable again.
Here’s what the feature looks like in action for the keyword “organize. This week, Pinterest unveiled a helpful little feature that allows users to search for items they’ve pinnedin the past. As far as I can tell in my research, this feature doesn...
Optimize for the same keyword list that you generated years ago? Keyword stuffing. As Google matures as a search engine, silver bullets are becoming rarer and rarer. Only rely on desktop search? Relying on any one tactic or factor within search...
