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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. Ideally, you've hired an agency or professional to manage your...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Bidding by keyword in standard search campaigns will always give us the most control. Search is continually growing as an important revenue source for e-commerce businesses. Dynamic Search Ads If your search queries are very brand-heavy, there is...

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Determine the value of your traffic by both channel and keyword. The practice of bidding on your own brand terms is a topic that has two divided camps among search marketers. This is a very common question marketers ask -should I spend dollars on...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before calling. Google can now dynamically change the phone number based on the campaigns or...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword data since 2011. Commercial investigation" makes up about 10 percent of keyword search volume – these are close to the purchase stage.

  7. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Seventy percent did not support useful results for variations of a keyword, like, "blow dryer" versus "hair dryer. Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and found that when it...