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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral. Integrate keyword research into content development, specifically presentation headlines and supporting...

  2. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from Google Webmaster Tools. Visualize Trends: Export data on trends such as SEMrush, Google...

  3. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search engines. Optimizing for the Research Phase of Search A research-based search query might look something like: stop...

  4. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Keyword Research Tool – Rather than just accept the list of negatives or search queries you have, run them through your favorite keyword research tool to come up with synonyms and related terms. Several blogs and tools provide readymade keyword...

  5. 4 SEO Recommendations for More Effective B2B Website Industry Sections

    Most keyword research tools won't deliver measurable search estimates for these types of keywords, so it's important to leverage web reporting tools to track results. Even though industry specific keyword variations (Example: KEYWORD for "financial...

  6. 4 Key Recommendations for B2B SEO in Industrial Markets

    B2B search engine marketers should help spearhead that effort through keyword research and landing page optimization for new content generated. Keyword research. This content needs to be optimized for keyword search opportunities.