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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Keyword and Competitive Research Tools Here is a good post that lists and reviews competitive analysis and keyword research tools. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any...

  2. 26 Free Must-Have Tools for PPC Success

    I love this Excel plugin for keyword research. Google Suggest is a fun and enlightening way to do keyword research. Use Uber Suggest for keyword research. Keyword Wrapper Use this easy-to-use tool to quickly create keyword sets in all match types.

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. There are an abundance of tools meant to accommodate the average SEO is her/his everyday work. Every year they survey the SEO industry to pinpoint changes throughout the...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. Keep in mind that the absolute most successful websites on the net are built around...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Ensure that you utilize Google Webmaster Tools data to restore partial keyword visibility. Continuing to look at just keyword data won't work for your business. The rapid pace of change in our market, fueled by the convergence of earned, owned, and...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integrate keyword research into content development, specifically presentation headlines and supporting descriptions. Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing...

  7. Localization for International Search Engine Optimization

    You can do some preliminary research using Google's Keyword Planner or other keyword tools that perform similar functions. Do your research before you begin a localization effort. A little research goes a long way, and you'll quickly find enough to...

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...