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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Doing keyword discovery gets my creative juices flowing. For me, keyword discovery work best as a starting point, since it fuels the brainstorming process. With keyword search data, typically we're grabbing estimated monthly, exact match searches...

  2. Win Earned, Owned and Even ‘Paid’ Links With Content

    StumbleUpon, Reddit, Digg and other aggregators also have paid discovery options and are worth considering for larger campaigns. Understand the audience: Using existing research data, social data insight, analytics, keyword research, what they are...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO technology is required more today than ever before in order to assist in the ongoing efforts of keyword research, rank checking, competitive analysis, backlink discovery and tracking, content tracking, analytics, social signal monitoring and...

  4. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    The guide walks marketers through a simple, 16-step process for content optimization opportunity discovery including issues around links, conversion, purpose, and more. If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing...

  5. How to do Awesome SEO Keyword Research for a Standard Website

    You know the form here, we’re talking about the usual sources: Google Instant searches, Google Adwords Keyword Tool, paid search data, paid-for discovery tools (e.g. Please note, in both forms of keyword research, it's assumed that you have already...

  6. Link Prospector's Guide to the InAnchor Search Operator

    Authority Page Discovery Then I used this tool to compare the domains that were returned. So, in all, I'm not convinced that inanchor is any more useful than just searching for your keyword. Research Tactical Executions that Have Received Links