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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal.

  2. SEO Is No One-Trick Pony

    And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes. You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few.

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. Ideally, you've hired an agency or professional to manage your...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    When you've got the results, look for patterns in the responses, and pay close attention to the actual words they use, this is the purest form of keyword research you can do. Advanced Twitter search Barone also stipulated that in order for you to...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Keyword Research Keyword and Competitive Research Tools Here is a good post that lists and reviews competitive analysis and keyword research tools. Keywords are the root of all search marketing efforts, so knowing this information for each keyword...

  6. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. Research suggests that awe is the most powerful emotion for shareability (and thus...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral. Integrate keyword research into content development, specifically presentation headlines and supporting...

  8. Localization for International Search Engine Optimization

    You can do some preliminary research using Google's Keyword Planner or other keyword tools that perform similar functions. Do your research before you begin a localization effort. A little research goes a long way, and you'll quickly find enough to...

  9. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Since Google made the decision to encrypt the vast majority of its searches, our ability to access keyword data for research purposes has been restricted. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight...