Create a resource or links page: The list of link building lists is a great example of a resources page. In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to it and rank number one for...
This tool was developed in response to feedback that the current system, which consists of two tools, is awkward and clunky, requiring PPC marketers to navigate and work with a single keyword lists in different screens.
They'll often link to it from their personal faculty page, which contain lists of other relevant links, with potential co-citation benefits as well. And for the purposes of this article, group interviews help generate links that are highly relevant...
And it is not just setting up a series of “subscriptions” (email lists, social media lists, etc) but immersingyourself in the information, in order to establish patterns of success. Frequency of asset development (per asset type and overall, and in...
A comprehensive description of this tool can be found in Bing Keyword Research Tool: Highlights Lists the top 50 search trends both hourly and daily on AOL. This keyword research tool shows data show from organic searches on Bing.
No Longer Necessary to Staple Keyword Lists to People’s Heads So far, so good – traditional search keyword research. Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook post, blog post, YouTube...
To me, this is a case of keywords slipping through the cracks because our keyword lists are too long. In 2013 we are going to focus on producing keyword lists that only contain terms we believe tie into our content plans and that will actually...
Get on the 'Remarketing Lists for Search Audiences' Train All the top-of-funnel purchase research that happens the rest of the year has a really high likelihood of coming to fruition in the next couple of weeks.
In phase one, we've identified lists of relevant, traffic driving keywords to target for the client. There’s a good chance you already have this data from your initial keyword research efforts, but it’s worthwhile to rerun the keywords through the...
If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of suggested keywords and form keyword strategy. They also offer pre-designed keyword research templates, historic and...
Then run these lists through Google's keyword tool. This series (which began here and continued here) has aimed to put forward some ideas around how to improve keyword research in order to make it more rigorous and efficient.
For instance, the company collects and leverages millions of data points on visitors’ product searches, consideration, preferences, wish-lists and actual purchases to fuel a truly exceptional CRM engine and maximize the value of each visitor’s...
There are also lists, glorious lists ripe and succulent for the scraping. Sometimes you need to dedupe two lists without combining them. Good for cleaning up lists of possible outreach targets. Actually it's called just the dedupe lists tool but I...
Keep a spreadsheet that lists the sites you've guest posted on or added your site to as a resource, etc. There are loads of tools that can help with this (my favorite is Icerocket) but simply going to Twitter and searching for a keyword in the same...
So, for example, instead of limiting a campaign to a fixed number of keywords, you can have as many keyword research lists as you like, each containing as many keywords as you like. Let's dig into the keyword research area a little to explore what...
This search brings up results for the latest game score in National Hockey first and then lists the latest news headlines. Lastly, the “also try” has some long tail keyword alternatives. This is the first time this came up in the search results...
Here a couple of really meaty lists: Using keyword tools to unearth keyword ideas that are proven to drive traffic is one effective and time-honored method of topic discovery. Some of my favorite Q&A-driven topic discovery operators are: most asked...
An HTML attribute that lists the target of a link. You can use a link graph for competitive research to define what everyone else is doing and see where you stand in relation to that. It can be thought of as being the "normal" for a niche of sites...
It pays to spend time brainstorming and developing out large lists of research phrases (though tildes can help with this immensely). You can build out your footprint lists by closely examining "definite yes prospects" and looking for patterns.
For instance, the book lists 20 different content types (articles to webinars) and then offers approaches to optimizing each one so they can be discovered and shared online. For those seeking to better understand the geekier side of marketing...
