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  1. Writing Your Way to the Top of Search and Social Results

    Provide writers with data such as targeted keyword phrases and trending hashtags that can help them help you optimize better. This means it’s up to brands and marketers to invest not just in hiring quality writers, but also training and educating...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal.

  3. SEO Is No One-Trick Pony

    And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes. You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few.

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Note the word "keyword shingles" comes from the Rabin fingerprinting scheme "Rabin fingerprints, which results in a sequence of (n−k+1) fingerprints, called 'shingles'. Rabin, "Fingerprinting by random polynomials," Report TR-15-81, Center for...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Keyword Research Keyword and Competitive Research Tools Here is a good post that lists and reviews competitive analysis and keyword research tools. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top...

  6. 26 Free Must-Have Tools for PPC Success

    Google Suggest is a fun and enlightening way to do keyword research. I love this Excel plugin for keyword research. Use Uber Suggest for keyword research. Keyword Wrapper Use this easy-to-use tool to quickly create keyword sets in all match types.