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  1. SEO Is No One-Trick Pony

    And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes. You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few.

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Note the word "keyword shingles" comes from the Rabin fingerprinting scheme "Rabin fingerprints, which results in a sequence of (n−k+1) fingerprints, called 'shingles'. Rabin, "Fingerprinting by random polynomials," Report TR-15-81, Center for...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Keyword Research Keyword and Competitive Research Tools Here is a good post that lists and reviews competitive analysis and keyword research tools. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top...

  4. 26 Free Must-Have Tools for PPC Success

    Google Suggest is a fun and enlightening way to do keyword research. I love this Excel plugin for keyword research. Use Uber Suggest for keyword research. Keyword Wrapper Use this easy-to-use tool to quickly create keyword sets in all match types.

  5. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. Research suggests that awe is the most powerful emotion for shareability (and thus...