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  1. PPC Management Operations: The Ultimate Guide

    Here's to a more profitable year through streamlined PPC advertising! When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and...

  2. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    Trends in the advertising budgets of your competitors and assorted PPC data can be clear-cut indicators of which products are more or less profitable for them, and therefore for you. This is another instance where gaining access to the PPC secrets...

  3. 3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday

    Let’s look at three ninja PPC techniques you can use to be a more profitable e-tailer. Optimize bids at the keyword level. Got any Cyber Monday ninja PPC tips of your own? Margins are low, products are mostly standardized, and competitors are very...

  4. LivePerson Says Bouncing is Single Worst Action a User Can Take

    SEW spoke to Avinoam Zelenko, Product Owner of Keyword Lift and Analytics Driven Engagement at LivePerson, who explained that although this latest product is focused on paid search traffic, the software does not manipulate keyword bids (or change...