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A mature, sustainable, profitable PPC account is a result of countless tweaks, adjustments, and modifications over time. Ongoing PPC campaign optimization requires focused persistence. Remember, there is a significant difference between, "keyword...
Impression share, while valuable in some cases, can provide a drastically inaccurate snapshot of your PPC campaign’s performance. The numbers of competitors bidding on your keyword set, how many ads are showing in the “top” of SERPs, and other...
Trends in the advertising budgets of your competitors and assorted PPC data can be clear-cut indicators of which products are more or less profitable for them, and therefore for you. This is another instance where gaining access to the PPC secrets...
Let’s look at three ninja PPC techniques you can use to be a more profitable e-tailer. Optimize bids at the keyword level. Got any Cyber Monday ninja PPC tips of your own? Margins are low, products are mostly standardized, and competitors are very...
SEW spoke to Avinoam Zelenko, Product Owner of Keyword Lift and Analytics Driven Engagement at LivePerson, who explained that although this latest product is focused on paid search traffic, the software does not manipulate keyword bids (or change...
Optify recently concluded its first annual B2B Marketing Athlete Survey and discovered an interesting trend – PPC has scored the lowest on most of the questions related to time spent on tactics and expertise level, and scored the highest for areas...
One method of gauging organic keyword profitability and traffic potential is to run a quick and dirty PPC campaign. Steps to Estimating Organic Keyword Profitability is a question we get asked time and again when pitching clients on the idea of...
Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. These new more granular indicators will not completely take the art out of PPC management but...
Keyword Evaluation A negative/positive keyword conflict report can show you where your account literally can’t decide what to do. While the need for creative testing means that creative is often reviewed holistically more often than keyword build...
To place a value on SEO use organic traffic data and PPC keyword data to project spend – just like you would PPC. Quantifying the value of an SEO (just like you would with PPC) project prior to its start allows clients to invest more based on these...
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Each will have a different existing knowledge of PPC and requirement for the data.
Leverage keyword misspellings and emphasize shorter keyword phrases. Start broad (match) to discover various mobile keyword phrases and then use negative keywords and phrase matches to optimize. Addressing mobile PPC fundamentals, Wells outlined...
PPC advertisers face two common problems when they try to tackle split testing: no ideas, or too many ideas. If your ads attract lots of visitors but few leads and sales, that indicates you’re either targeting the wrong searchers with your keyword...
There seems to be two camps on this one; those who think Google is being disingenuous and dealt the industry a blow by withholding keyword referrer data, and those who think it’s an overblown issue. Not Provided Keyword Referrer Data and Missing...
To identify the right consumers, brands will look to tie customer activity data back to a keyword, campaign level. Customized experiences based on deeper keyword research into descriptive tail terms. Consumers expectations will be a mobile specific...
Keyword/Text Ad Pair: Not surprisingly, the performance of a given text ad for a given keyword weighs most heavily. Similar Performance – In the absence of specific data for this keyword with this advertiser, Google will look at the performance of...
Paid search or pay-per-click (PPC) advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. Identify a number of target keyword areas and bid across these.
The two methods in this article will give you some pointers to go about pushing your spend towards your best converters and most profitable keywords, but your overall budget must still be determined by the profitability of PPC as a whole.
Calculate headroom by subtracting the cost-per-click from keyword bid for keywords where the maximum bids are higher than your CPCs to determine headroom, budget that would be better spent elsewhere to increase volume.
If you save the filters below in your own accounts (at keyword level) I guarantee you'll save time and always know what needs attention in your PPC campaigns. If any keyword shows up in this filter for period after period you'll probably find that...
