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  1. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    Every keyword can be associated with up to two ad parameters. These can then be inserted dynamically into ad texts, just like dynamic keyword insertion. You need to build out all of your items and you need to keep your prices up to date.

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both keyword search and/or remarketing list to reach your prospective customers. Keyword search is the primary source of relevancy with...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize your brand, and possibly decide to include you in his consideration set. As the table above illustrates, were it not for...

  4. Product Listing Ads: How to Maximize Your Returns

    The same way that each keyword should have a unique bid based on it's profitability, so should each product. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included.

  5. 3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday

    Optimize bids at the keyword level. Google is one of the first to use “quality score” to determine bid prices and ad ranks. E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors...