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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Page speed improvements are the poster children of mobile optimization for good reason. Action: If onsite usability and page speed don't seem to be the reason for bad user engagement, look at the keyword the customer searched to identify intent.

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Note the word "keyword shingles" comes from the Rabin fingerprinting scheme "Rabin fingerprints, which results in a...

  3. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. Becoming aware of the dialects and intonations that each targeted country uses...

  4. So... You Think SEO Has Changed?

    Certainly the case can be made that recent changes with keyword "(not provided)" has impacted our ability to measure SEO performance. But other than a few technical issues that affect some tactics, not much has changed in regards to the impact that...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  6. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Measuring keyword success in SEO via a ranking report? Krista LaRiviere wrote a terrific piece, "Web Presence Optimization", about the shift of SEO. Perhaps "the truth" is that "search" engine optimization has gotten to the point where we need to...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  8. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    E-commerce Holiday SEO Keyword Optimization: 6 Keys to Success If that's the case, think about moving to a SEO-friendly platform, like Magento or Shopify. Faceted navigation can be a fantastic UX feature for consumers, but can problematic for SEO.

  9. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    SEOs can also utilize keyword referral data from their Google Adwords account to help inform optimization decisions. This shift signaled the market that the existing model of keyword-centric SEO. When Google made it apparent that 100 percent of its...