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  1. SEO Is No One-Trick Pony

    If it so happens that my "SEO company" happens to spend considerable time in usability/conversion rate optimization, then so be it. Usability/Conversion Rate Optimization And, in a perfect world, there is a PPC budget that can be established...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    For continued usability optimization, add on any alt tags that may be missing.minutes Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Page speed improvements are the poster children of mobile optimization for good reason. Action: If onsite usability and page speed don't seem to be the reason for bad user engagement, look at the keyword the customer searched to identify intent.

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Note the word "keyword shingles" comes from the Rabin fingerprinting scheme "Rabin fingerprints, which results in a...

  5. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. Becoming aware of the dialects and intonations that each targeted country uses...

  6. So... You Think SEO Has Changed?

    Certainly the case can be made that recent changes with keyword "(not provided)" has impacted our ability to measure SEO performance. But other than a few technical issues that affect some tactics, not much has changed in regards to the impact that...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  8. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Measuring keyword success in SEO via a ranking report? Krista LaRiviere wrote a terrific piece, "Web Presence Optimization", about the shift of SEO. Perhaps "the truth" is that "search" engine optimization has gotten to the point where we need to...

  9. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...