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  1. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Keyword research is still the same exercise in human behavior modeling and...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of copy for keyword optimization and link references in traditional marketing collateral. Integrate keyword research into content development, specifically presentation headlines and supporting descriptions.

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    It also means that there is a high bounce rate for a page, aside from doing some landing page optimization, you can't make any adjustments since you not know precisely what the user was looking for when they got to your page in the first place and...

  4. 6 Critical Action Items B2B SEOs Need to Consider With Converged Media

    Videos and webcasts optimization – SEO tactics included link acquisition, keyword research, development, and optimization. Microsite development – SEO tactics included keyword optimization, implementation of on-page/on-site SEO best practices, link...

  5. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Make sure that at least the basic optimization strategies are incorporated into landing pages where form submissions will be presented. Make sure to segment individual conversion opportunities or conversion types (depending on the volume of...