A post earlier this week, “SEO, Why You Are Doing it Wrong,” attempted to educate SMB owners about search engine optimization and Google rankings by examining one business who engaged in spammy tactics and was impacted by Penguin.
Many websites have successfully practiced search engine optimization (SEO) "by the book," following all of Google's "white hat" quality guidelines and found success. You shouldn't link to sites that practice spammy SEO (keyword stuffing, hidden...
At the same time, many SEOs endorse and practice techniques that have an impact on importance scores to achieve what they call "ethical" web page positioning or optimization. The world of search engine optimization just keeps getting more convoluted.
If you're doing SEO, you want to make sure that your optimization efforts are working as intended. Click Here To Get the Keyword Analysis Report! The third and final tab, Revenue, will tell you how much money a keyword is bringing you based on 3...
Keep in mind this was after quite a bit of optimization. You’ll be able to take your previous keyword research and ad text to set up your campaigns, but each ad network has specific nuances that need attention.
You should understand the external (platform level) and internal changes (account optimization) that may have affected your performance. In other words, extract yourself from keyword-level analysis and take-in the bigger picture.
Depending on your campaign tracking tool and or conversion page, the key attribute may already be passing back, or you may need to marry the two data sets into a single file for optimization purposes.
For websites like job boards, business listings, tour operators and price comparison sites this is their main dilemma in search engine optimization (SEO). Say you want to rank on search engines for keyword combinations with every city in the U.S...
We sure have come a long way in the search engine optimization (SEO) business. Another important off-shoot of social media optimization is video optimization. Paid search needs a strong co-optimization plan and high degree of collaboration with the...
Microsite Masters examined historical data for thousands of websites to investigate whether sites that saw their rankings drop after Penguin were also guilty of having an unbalanced percentage of anchor text for “optimization” or “money” keywords...
Enterprise-wide guidelines and training: As an in-house SEO, you need to create company-wide SEO guidelines around best practices of SEO, specifically: on-page optimization and the right balance of keywords in ad copy (to stay away from appearing...
So while SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization, what an [under|below|sub-par|sans|zero] optimized site might look like (ladies and gentlemen – your obligatory keyword stuffing joke!
To learn more about best practices for title tag element, our post “How to Write Title Tags For Search Engine Optimization” tells you everything you need to know. Below are some additional resources to help you on your path to search engine...
Many who are eager to "get ahead" with their search engine optimization (SEO) program are typically consumed with the latest and greatest SEO techniques, how they are sure to work as well as fantasizing over their list of targeted keyword terms.
My favorite food metaphor for the relationship between search, social, and content is a peanut butter and jelly sandwich, with SEO [search engine optimization] as the peanut butter, social media as the jelly, and content as the bread that holds it...
Meanwhile, a firestorm of industry speculation erupted after Matt Cutts talked about over-optimization. A focus on educating rather than marketing puts a small business on the right side of the search engine optimization (SEO) line.
Google’s long anticipated over-optimization penalty is now live. A Lot of SEOs are Freaking Out Because of Over-Optimization The “over-optimization penalty” became the equivalent of an SEO ghost story over the last several weeks since Cutts made...
Internal linking is the most overlooked and undervalued tactic in all of search engine optimization (SEO). You can also leverage the blog to push equity and PageRank over to your sales or services pages on your main site, since those "money pages...
The Keyword and Competitive Research tier is an on-going process that will expand and evolve as you venture deeper into your organic optimization strategy. Much has changed in the SEO landscape and the practice of search optimization over the past...
Peter van der Graaf shared some great tips on app store optimization with key recommendations for optimizing five important mobile app search elements: Mobile marketing is becoming more competitive and to increase app visibility, brands with a...
