SEO News

Keyword Optimization

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  1. SEO Is No One-Trick Pony

    Usability/Conversion Rate Optimization If it so happens that my "SEO company" happens to spend considerable time in usability/conversion rate optimization, then so be it. And, in a perfect world, there is a PPC budget that can be established...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    For continued usability optimization, add on any alt tags that may be missing.minutes Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-based optimization is now intent-based optimization, Kasteler said. In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. In this session at BrightEdge’s Share 14 event...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Page speed improvements are the poster children of mobile optimization for good reason. Action: If onsite usability and page speed don't seem to be the reason for bad user engagement, look at the keyword the customer searched to identify intent.