SEO News

Keyword Optimization

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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    These two, while very different in optimization tactics, are fighting for the same customer and keyword term. The question I’ve been watching closely is how many brands out there have both paid and organic listings for a given keyword?

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    This more holistic optimization strategy can boost performance and save you time in the process. As the table above illustrates, were it not for the initial banner ad impression and the following keyword searches, this consumer may have spent his...

  3. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. Keyword research, as always, is critical. While doing keyword research don’t over-emphasize head terms or money keywords.

  4. 70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]

    Very surprisingly it is Google+ optimization, for local SEO. And not far behind that is the old standard content creation and optimization. The vast majority provide SEO across a wide variety of industries, and you can probably assume that at least...