SEO News

Keyword Optimization

RSS
  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    For continued usability optimization, add on any alt tags that may be missing.minutes Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-based optimization is now intent-based optimization, Kasteler said. In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. In this session at BrightEdge’s Share 14 event...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Page speed improvements are the poster children of mobile optimization for good reason. Action: If onsite usability and page speed don't seem to be the reason for bad user engagement, look at the keyword the customer searched to identify intent.

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    And with that, "tracking and optimization of RLSA is simplified even further. Once imported, advertisers can sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level, Marin says in its announcement.

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Note the word "keyword shingles" comes from the Rabin fingerprinting scheme "Rabin fingerprints, which results in a...