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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the lists of tasks may seem long to add to already busy workloads, these are worthy time investments to catch any issues early before they have a chance to negatively affect your effort. It's hugely beneficial for us SEO types to periodically...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing.

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    The CMO Survey, as reported by Forbes, lists the most common metrics used to measure social media investment. Pam Dyer lists 10 here. That said, there are highly successful direct response campaigns that run on Facebook and other social networks...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. Display: The display-ad content and campaigns from which traffic originated The emphasis of metrics over the entire data set of audience, behaviors, and conversions was framed in the...

  5. How to Build Your First Content Marketing Strategy

    But chances are those lists already exist in your industry. For example, readers love top 5 or top 10 lists. Reviewing previous campaigns and assessing your site can help you understand what types of content are getting the most interest from your...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) Then maybe you want to develop a broader topic that will be relevant and appeal to a wider swath of bloggers and resource lists. Also, if you have any proprietary data from any paid search...

  7. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Implement Negative Keyword Lists They can provide unbelievable keyword opportunities that can inspire totally new keywords, ad groups, and even campaigns. I recommend bundling these keywords into entirely separate campaigns to control budget flow...

  8. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    With changes over time, across multiple ad groups, campaigns, and lists, this can get complicated and possibly even negatively impact performance. Recently Google rolled out the ability to use lists of negative keywords that can be shared across...