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  1. 5 Remarketing Tips to Maximize Your Holiday SEM

    Get on the 'Remarketing Lists for Search Audiences' Train What keyword they just searched for. This allows you to hit a way bigger keyword set than you use in your normal campaigns – you can bid to number one spots on head terms that generally don...

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Implement Negative Keyword Lists Your keyword’s past click-through rate (CTR) Next, I’ll typically sort by ad group and hover over the “Status Bubble” to uncover common keyword issues in an ad group, jotting down specific problems to address later...

  3. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of suggested keywords and form keyword strategy. They also offer pre-designed keyword research templates, historic and...

  4. Google Warns of Upcoming Exact Match Domain Algorithm Change

    The patent paperwork was filed in 2003 and lists Amit Singhal, Matt Cutts and Jun Wu as inventors. Now if you're still on the fence, let me just give you a bit of color, that we have looked at the rankings and the weights that we give to keyword...