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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for...

  2. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Once you start adding in all your varied remarketing lists things get really interesting. So that's a good example of a keyword grouping that didn't really group people very much. So a keyword is a good start, but it's not enough to really break...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic...

  4. How to Build Your First Content Marketing Strategy

    For example, readers love top 5 or top 10 lists. But chances are those lists already exist in your industry. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic...