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Keyword In Context

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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    The link that you earned should be relevant to the overall context of the page which gave you the link. One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Then, Google released Hummingbird, leveraging context to provide better results for what people were looking for. Then, it was more about context, less about keywords. In fact, he said, you might not even see a keyword in a Title tag today, yet the...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Looking at the actual live search results page can also provide the context of current events to help reveal the customer's true intent. Action: If onsite usability and page speed don't seem to be the reason for bad user engagement, look at the...

  4. 4 Critical Elements of a Successful Content Marketing Team

    The business strategists are focused on understanding the business, the industry, and the bigger competitive and marketing context of this overall effort. Content strategists often take the business data, the basic keyword and topical information...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The answer depends on who is creating the content, who is reading it, what it's about, in what context it's being consumed, and how you define "better. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight...

  6. Searcher Personas: A Case for User-Centric SEO

    There are two main functions of the persona: to provide context around the users represented by the persona and to create a sense of empathy for those users. Define business context. Check your work to be certain that each persona is aligned with...