SEO News

Keyword In Context

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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Then, Google released Hummingbird, leveraging context to provide better results for what people were looking for. Then, it was more about context, less about keywords. In fact, he said, you might not even see a keyword in a Title tag today, yet the...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Looking at the actual live search results page can also provide the context of current events to help reveal the customer's true intent. Action: If onsite usability and page speed don't seem to be the reason for bad user engagement, look at the...

  3. 4 Critical Elements of a Successful Content Marketing Team

    The business strategists are focused on understanding the business, the industry, and the bigger competitive and marketing context of this overall effort. Content strategists often take the business data, the basic keyword and topical information...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The answer depends on who is creating the content, who is reading it, what it's about, in what context it's being consumed, and how you define "better. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight...

  5. Searcher Personas: A Case for User-Centric SEO

    There are two main functions of the persona: to provide context around the users represented by the persona and to create a sense of empathy for those users. Define business context. Check your work to be certain that each persona is aligned with...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Content and context rich pages, alongside paid search optimization, will be even more important. Additionally, a site's historical referring keyword data can be mined for keyword research purposes. We will, instead, rely on Search Traffic to Pages...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...