MJ: There has been a lot of chatter about "real time marketing" recently in the context of the Oreo ad during the Super Bowl blackout. Both require being present in social spaces, good keyword research, having a nimble place to publish your content...
The content on the page around the mobile app needs to provide the context to give relevant cues for what the app is about. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated...
If you're stumped about what your audience might be looking for when they use a keyword, check out my post on using basic questions to create context for keywords by exploring the persona and intent behind the queries.
Deliver relevant information in the right context (i.e.relevant query results). Decipher the topic or context of a target document. But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates...
In the context of referrals, Price recommends identifying “most linked to” content and marketing it to attract organic referrals. Or, educate them on focus of big picture for results, not just granular performance of one specific keyword.
You need your ad to be discovered at the time of the consumers need whenever and wherever the context might be. Their use of dynamic keyword insertion has given us classics such as: The story in the Harvard Business Review was titled, "Did eBay...
What is the context of that great link? Of course, the dollar volume varies by keyword, but when multiple companies are paying good money over a prolonged period of time, it would just be foolish to ignore some tried and tested results.
Internal links are a great way to manage relevancy signals and PageRank flow throughout a site, but linking to additional internal sources of quality information on your site helps provide context for and further educate your audience, which only...
Frequently, I’ll use Excel to create all possible ad permutations for DKI – it’s easier to spot the bad matches when seen in the context of the ad. Month 3 on the job: set up bidding on competitor terms with dynamic keyword insertion on – in a...
Many of the new features are geared toward giving marketers the ability to best match customer context to their performance marketing objectives. AdWords is more focused on user context than the devices they are using, meaning understanding when...
This is another big area deserving an article in itself, so suffice it to say your content is cost-effectively produced, meets quality standards, and is appropriate for your audience and the context (social, website, mobile, etc.
Lutz is claimed to have said “I would concentrate on the links reported in the Webmaster Tools on Google” To put this in context, Lutz was purportedly addressing a question about the disavow links tool, so we’ll begin at Google Webmaster Tools:
I’ve had plenty of time to think about how that works best, both in a print and digital context, having worked in both "worlds" and while this blog isn’t a deep dive into content strategy the general process we follow when creating ideas and...
These bring together the converging world of device types to help advertisers target users based on keywords and context together. But if you aren't sending somebody to the play store or the app store then Google doesn't know the context.
Context Begins With Asking Questions But without context, keywords are just words that only provide the first step in your content development plan. But without context, keywords are just words that only provide the first step in your content...
And, deliver the information customers seek, in context to where they are in their quest for a solution. Customers use non-branded keyword searches to find information, answer a question, or find the solution to a problem.
I don't think “pivot” is a commonly used term in this context – I use it to mean the phrase which all other terms revolve around in that all additional phrases that we would target on the homepage would include this "pivot phrase" and simply...
So if we want to become effective search marketers, it behooves us to understand the urge to search in a more global context. Now take a look at the SERP for your biggest keyword. When you think about it, search is really one of the most...
Put’s Google Keyword Tool data into context. The process also puts Google’s keyword data into context as we divide each single data point into the total search volume for all variations of each modifier.
It allows us to place the search volume in context, which is crucial for properly judging how important it is to target a keyword. On the other hand, it’s the only real source of data on any keyword; Analytics is only going to give you data on...
