SEO News

Keyword In Context

RSS
  1. 4 Critical Elements of a Successful Content Marketing Team

    The business strategists are focused on understanding the business, the industry, and the bigger competitive and marketing context of this overall effort. Content strategists often take the business data, the basic keyword and topical information...

  2. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Nielsen once proclaimed that "Online headlines must be absolutely clear when taken out of context" *Sigh*. Understandable, even out of context So to write effective headlines today, I believe we need to have a mix of keywords for context combined...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The answer depends on who is creating the content, who is reading it, what it's about, in what context it's being consumed, and how you define "better. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight...

  4. Searcher Personas: A Case for User-Centric SEO

    There are two main functions of the persona: to provide context around the users represented by the persona and to create a sense of empathy for those users. Define business context. Check your work to be certain that each persona is aligned with...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Content and context rich pages, alongside paid search optimization, will be even more important. Additionally, a site's historical referring keyword data can be mined for keyword research purposes. We will, instead, rely on Search Traffic to Pages...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...

  7. How to Build Your First Content Marketing Strategy

    Let's continue the example with the divorce context in mind. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting the most.

  8. 21 Ways to Scale Content Promotion for Maximum Exposure

    That one link, in the right post, with the right anchor, in the right context, on the right site will scale your promotion efforts. I advocate selecting a keyword-driven concept or topic when producing content assets, so you can capitalize on the...