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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    The commander must work in a medium which his eyes cannot see; which his best deductive powers cannot always fathom; and with which, because of constant changes, he can rarely become familiar. Target audience: Personas, keyword search volume...

  2. A Few Lessons I Learned About Online Writers Down on the Content Farm

    Many also struggled to learn keyword research and SEO as it applied to content writing and couldn’t fathom why optimized titles and subheadings outweighed quality writing. Some had a tendency to keyword stuff to the point of destroying the piece...

  3. Search Headlines & Links: March 31, 2008

    Geary Interactive Acquires Fathom OnlineFull-service digital marketing agency Geary Interactive has acquired Fathom Online, a search engine marketing firm. SEW Experts: Content Ad Campaign Keyword Strategy RevisitedThe keywords you choose for a...

  4. Schedule Optimization for SES San Jose

    Fathom SEO Lower Keyword Focus To Improve Search Engine Rankings, Search Engine Land I still think this is a safe bet. Co-organized and co-hosted by search authorities Chris Sherman and Danny Sullivan, SES San Jose is one of the quarterly events...

  5. Daily SearchCast, July 19, 2006: Yahoo Stock Drops On Panama Ad System Delay; Google Finance Gets Conference Call Transcripts; Yahoo Gets House Pricing Data; A Semantic Web Smackdown? & More!

    Fathom Online released a keyword price index update that shows keyword prices fell again quarter over quarter by 8.6 percent. Fathom. Today's search podcast covers Yahoo's stock dropping on delays with its new ad system; keyword prices dropping...

  6. Daily SearchCast, Jan. 10, 2006: Google Unveils Google Video Store & Google Pack At CES; Google Video Store Has Bumpy Launch; AOL Buys Truveo Video Search; Yahoo Buys Webjay; Search Engines As Content

    Fathom Online: Keyword Prices Drop in December Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use...

  7. Big Guys Crowd Out Little Guys in SEM Arena; Some Branding Focused Advertisers Willing to Spend "Whatever" It Takes

    Gregg Stewart, senior vice president for channel management and marketing at Fathom Online Fathom's Stewart said: Because of this, Stewart said, it's possible there may be some upward movement in local keyword prices.