SEO News

Keyword Effectiveness Index

  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but has an algorithm that calculates Keyword Effectiveness Index (KEI). Google can now dynamically change the phone number based on the...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  3. Search Engine Algorithm Research & Testing

    Pinpointing the effect on an individual factor is harder than proving the effectiveness of an entire SEO activity. As for penalties as a metric, well, getting banned from the index is a sure signal! This goes for “keyword density,” for example.

  4. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Bing Webmaster Tools -- It would be silly not to start paying attention to Bing-referred search traffic when measuring the effectiveness of an SEO campaign, especially considering the Bing/Yahoo search alliance represents an estimated 30 percent...

  5. The Small Business Guide to Choosing Keyword Phrases

    My article on SEO and PPC had a surprising amount of feedback focused on my use of the term KEI (keyword effectiveness index). The keyword effectiveness index is a measure of how popular your keywords are, and how much competition there is for that...

  6. PPC & SEO -- Two Great Tastes that Taste Great Together

    My preferred technique is to build a quality page of content for a term that may have a hefty search volume -- and a high KEI (keyword effectiveness index). We can use keyword research tools to make educated guesses as to which keywords would be...