SEO News

Keyword Dynamic Insertion

RSS
  1. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    These can then be inserted dynamically into ad texts, just like dynamic keyword insertion. Every keyword can be associated with up to two ad parameters. By setting up Google Spreadsheets correctly and keeping them up to date, you can transform your...

  2. A/B or Multivariate? How to Choose the Right Type of Test

    If you were to run one on the ad about, for example, you could test removing the dynamic keyword insertion (DKI) from the headline and using the call-to-action “Click to Try it”. When it comes to creative testing, the two main areas where people...

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Up to this point, advertisers used dynamic keyword insertion to get that customized/automated effect. Dynamically generated ads have the same risk as ads using dynamic keyword insertion. Often advertisers who see a dip in performance overlook the...

  4. Guidelines for Running a Successful Competitor Brand Name Campaign

    For your competitor-based campaigns and ad groups make sure to stay away from dynamic keyword insertion as you may end up with a few cease and desist letters in your mailbox. While some SEM account managers may frown on this, this tactic can work...

  5. Killer PPC Ads: The Fundamentals

    DKI (dynamic keyword insertion) is an advanced tactics that automatically inserts the keyword into the ad. Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize...