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Keyword Data Secure Search

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  1. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Therefore, keyword data is passed and there to take advantage of. This article is an attempt to explain what we see in keyword reports currently, show how PPC data can help guide SEO efforts, and finally a consolidation of initial thoughts and...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will, instead, rely on Search Traffic to Pages versus detailed Keyword data to guide our organic search tactics. The fact that keyword level data is now 100% '(not provided)' has not taken away our ability to derive the insights we need, it has...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic search engine traffic.

  4. BrightEdge Shifts Marketers from Keyword to Page Performance

    The way page reporting works is we integrate with site analytics, pull in page data and overlay that with keyword and rank data," said Brad Mattick, VP of marketing and products at BrightEdge. Mattick pointed to the "triangulation" method in the...