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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, when you come directly to GutterSupply.com you see 888-909-RAIN, but when you come from Google AdWords (? You still need to use a third-party vendor if you want to track other campaigns outside of Google AdWords such as Bing...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword...

  3. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Yet another keyword tool from Levy. Use this easy-to-use tool to quickly create keyword sets in all match types.

  4. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your other...

  5. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    By linking Google Webmaster Tools with AdWords, Google also has given us a report using the same search query data except with more accurate numbers (not rounded). Next, pull in Google Webmaster Tool Ranking data for the associated keywords.

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    SEOs can also utilize keyword referral data from their Google Adwords account to help inform optimization decisions. When Google made it apparent that 100 percent of its keyword data will be "(not provided)" (to the SEO community), many reacted...