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Keyword Data

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  1. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Keyword cleanup. Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and security companies. For e-commerce advertisers, the holidays are the...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. We partnered and started offering search marketing services while developing software to track keyword conversions.

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    We’ve all been there, and Moz’s On-Page Grader was created to help you analyze your keyword strategy for particular pages on your website. Whether you’re re-evaluating your current keyword strategy or implementing a new one, this tool can help you...

  5. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. Ideally, you've hired an agency or professional to manage your...

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  7. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes It's easy to link to different pages in the site with the same keyword or use different keywords to link to...