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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    For example, "Full House commercial" might be a keyword search for the Okinos Yogurt ad, but doesn't mention the name directly. The Super Bowl isn't a very targeted buy. Optimize Your Content I hope for a great game and that advertising continues...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search. Vocus recently cited a study that showed that the top 10 results for a specific...

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    I advocate selecting a keyword-driven concept or topic when producing content assets, so you can capitalize on the inherent search demand for a term. Advertising on Twitter gives you another opportunity to get impressions and additional engagement...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest...

  7. Win Earned, Owned and Even ‘Paid’ Links With Content

    Understand the audience: Using existing research data, social data insight, analytics, keyword research, what they are currently sharing via social and eventual persona development. Keyword searches allow you to distill down to those people that...

  8. Top 10 High Impact Google AdWords Innovations to Watch Now

    With a keyword search, Google will automatically select the most relevant product from the merchant center account. Google serves the ads based on linking keyword queries with the movie title. Now in beta testing, advertisers can retarget their...