SEO News

Keyword Content Advertising Search Engine Trademark Issues

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  1. Highlights from the SEW Blog: April 7-11, 2008

    SEOs really do have a new trademark issue to worry about. Others' Trademark Terms In Meta Tags Illegal: Georgia Court RulesThe 11th Circuit Court of Georgia ruled the use of others' trademarks in meta tags infringes trademark laws.

  2. Search Headlines & Links: April 8, 2008

    SEOs really do have a new trademark issue to worry about. But in a recent response to the FTC's Self-Regulatory Principles, Google has pointed out the impact that online advertising has had on the economy.adCenter Advertiser Blog Explains Keyword...

  3. Courts Need Consensus on Trademark Law and Search

    Adding more confusion to the case law surrounding trademark issues and search advertising, a Sixth Circuit federal court in Kentucky found that keyword advertising is a "trademark use in commerce" under the Lanham Act.

  4. Search Marketers' Wish Lists

    I would really like to see some standardization on trademark and brand infringement or usage allowed within the online marketing space. A more aggressive policy targeting misuse of trademark/counterfeit product.

  5. Trademark Law - What Search Marketers Should Know, Part 1

    If you notify a search engine of your concern that an advertiser's listing or associated keyword represents an improper use of a trademark, the search engine will review the advertiser's keyword and listing for compliance with its trademark usage...

  6. Search and the Law: Attorney Deborah Wilcox

    Some states, like Utah, have enacted this law, that buying a trademark that's someone's keyword, and selling the keyword, is unlawful in their state. Wilcox, co-chair of Baker Hostetler's national intellectual property litigation practice, which...

  7. Search and the Law: Attorney Clarke Douglas Walton

    It revolves around 2 issues: 1) Whether the use of a keyword to trigger a PPC advertisement may be trademark infringement in certain circumstances; and 2) whether that particular company's trademark is used in the advertising text – when is it...