SEO News

Keyword Content Advertising Placement Targeted

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  1. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Google offers placement targeting for specific sites or sections of sites where advertisers want their ads to appear. This has a significant impact on search-related advertising as well -- including PPC content advertising and keyword targeting...

  2. Don't Overlook Local Search Opportunities

    Remember to add content specific to each location to further entice potential foot traffic, as well as enforcing your placement for the search engines. A targeted keyword (if possible), along with your company name in the title.

  3. PPC Content Advertising: The Latest Tips and Best Practices

    Placement-targeted: "Google, please place my ad on all available web site pages of the sites (or sub-section of sites) I've listed here. Keyword-targeted: "Google, please place my ad on web site pages anywhere in your content network when those...

  4. Google Mobile Advertising on the Content Network

    Create a new keyword-targeted campaign in your AdWords account (it's not yet possible to create mobile placement-targeted campaigns). Most importantly, you'll be able to run Placement Performance reports and see which sites don't perform well for...

  5. Placement-Targeted Campaigns: Taming the Beast

    Our latest thinking is that the "start low, go high" strategy might doom some content campaigns – placement-targeted ones, and even keyword-targeted ones if non-text ads are used – by cursing them with low quality scores.

  6. Killer Site Targeting: PPC Content Scrape & Bake Tools

    I used the tool to find bodybuilding sites – to create a placement-targeted campaign to augment the keyword-targeted campaign I illustrated in my column a few weeks ago. This week I'll turn to a new method for finding sites for Google AdWords...

  7. Content Ad Campaign Keyword Strategy Revisited - Part 2

    You can target Web sites for ad placement more precisely by including a small number (20-40) of keywords in your keyword-targeted content ad groups. I used a simple set of tools: the Google AdWords Placement Tool, a simple Google search, and...

  8. Content Ad Campaign Keyword Strategy Revisited

    The number one reason for content advertising campaign failure is because ads frequently appear on untargeted, irrelevant pages, but you can control ad placement more precisely by including a small number (20-40) of keywords in your keyword...