Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Trends: Tie in the topics with keyword research and boost the SEO strategy. Social Mobile Messaging The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users.
If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. Find ways to get in the social and mobile newsfeed. That's the best size to look great on the web and on mobile.
Mobile Measurement and Apps Insights - Google s insight into advertising innovation is a powerful tool for marketers planning and goal setting for the coming year. If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing...
With a keyword search, Google will automatically select the most relevant product from the merchant center account. Google serves the ads based on linking keyword queries with the movie title. Now in beta testing, advertisers can retarget their...
SEO technology may deliver keyword ranking data at the national level, or marketers may try to qualify search terms by using the name of specific cities in their queries. Based on that result, they estimated that brands “could boost traffic and...
Learn the latest local, social, and mobile strategies for Google Adwords, tools for targeting search and display and the latest tips and tricks in search marketing management. If it’s keywords you're after, let Bill Hunt share his keyword modelling...
It was about bad SEO practices, like keyword stuffing links and titles, link buying, link selling – the gamut. Flash is definitely bad for mobile Mobile Ready Google’s Penguin Update wasn’t about penalizing sites because of optimization.
Google Keyword Tools A free Excel Plugin that brings in keyword data including volumes, additional keywords and other data from MSN AdCentre. Yandex's keyword tool covers Russia, the rest of the CIS and international traffic, showing the keywords...
Charles Gaylord, Research Strategist at Covario, said that advertisers have a lot to be excited about, given rising click volumes and declining keyword pricing. Roger Barnette, president of IgnitionOne, believes mobile search is a highly valuable...
Start broad (match) to discover various mobile keyword phrases and then use negative keywords and phrase matches to optimize. Google predicts mobile search will surpass desktop search at some point within or between 2014 and 2015
The so-called Next-Gen Keyword Contextual Targeting lets marketers see the performance of display campaigns at the individual keyword level, instead of having to use themed ad groups, as previously. He's still waiting for further enhancements to...
Create a keyword list and Google will do their best to assess the "theme" of your keywords. A topic may be as broad as "Finance" whereas your keyword list could have defined terms only about green investments.
Similar Performance – In the absence of specific data for this keyword with this advertiser, Google will look at the performance of keyword from other advertisers on the same keyword. Relevance – This is the vaguest of the signals, which Google...
While encrypted search sounds fair, this has infuriated many in the SEO community in part because the update disrupts organic keyword referral data, returning "not provided" for some organic traffic, but mostly because Google will pass referrer...
The option to pay according to engagement metrics pertinent to the specific media types mirrors recent changes in the charging model for mobile campaigns in Google AdWords, where "click to call" ads, mean advertisers are charged per call rather...
Google Trends allows you to assess and compare search terms, helping inform your keyword decisions and track popularity over time. Google AdWords’ keyword research tool Google’s keyword research tool is great if you’re using AdWords but it’s also...
