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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Adding a secondary dimension takes the keyword query report to the next level. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see more deeply how...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    For example, "Full House commercial" might be a keyword search for the Okinos Yogurt ad, but doesn't mention the name directly. Optimize Your Content I hope for a great game and that advertising continues to push our craft forward, especially...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major...