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  1. PPC Management Operations: The Ultimate Guide

    Make sure you're managing which sites your ads are featured on, so you're not inadvertently showing up on weather sites if you're a cloud computing company (true story! Negative Keyword Management This is at the keyword level, and the rule of thumb...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google's Cloud Team created BigQuery, which enables scalable storage. The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights...

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    As the power of computers becomes exponentially greater, as cloud and the power of cluster systems such as Hadoop come online for ease of public use the power of a single attacker becomes that of 1,000 or even 10,000 bot machines or humans.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Google Removes Related Searches – Blind Five Year OldUseful keyword...

  5. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Setting to work, Walling's team cleared up the 28 or so bugs that had crept into the system, hired a database administrator and moved the entire software as a service (SaaS) to the cloud. Compared to the average SEO keyword research tools, HitTail...

  6. Too Little SEO? Some Characteristics of an Under Optimized Website

    Personally I love a good tag/word cloud, as do they. So while SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization, what an [under|below|sub-par|sans|zero] optimized site might look like (ladies and...

  7. Google HUD Glasses: Possible Features & Implications for Marketers

    Google glasses could upload to Google’s Cloud, and reveal competitors within a 15 mile radius that are selling the television at a lower cost. Advertisers will likely be willing to pay an additional bid amount for customers in, say, a three block...

  8. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    For example, if your organization targeted “cloud computing”, track specific referrals for the term as well as how many times that phrase was used in an overall search referral to the website. Not all keyword information will be blocked from third...

  9. Adobe Partners with OptiMine in Improved SearchCenter+

    The amalgamation of Adobe’s digital marketing and customer experience management is a calculated move, as they plan to integrate the Digital Marketing Suite with content management software, a part of the customer experience management division...