Because it sells ad space based on a keyword auction, it's actually a stock market for words. But you're still bidding in the same auction as everyone else. Increasing the Value of Your Keyword Portfolio
It's the basic level you choose which people to target, so it's the basic choice of how aggressive you want to be in the auction. The higher your conversion rate, the more you can afford in the auction, and the more traffic you can get from...
Any matching products will then enter the auction. The same way that each keyword should have a unique bid based on it's profitability, so should each product. Google Shopping's vertical product-specific results were later shifted to include only...
Know exactly what you can spend, not what you spend gives you the power in the auction. This tool was developed in response to feedback that the current system, which consists of two tools, is awkward and clunky, requiring PPC marketers to navigate...
So you had some (possibly large) amount of auctions in which your actual auction result was very low, but it wasn't reflected in your average position. You can't move further up the page than position one, but you can come lower and lower in the...
After your keyword goes through the auction, Bing Ads documents its performance and gives you an idea of your marketplace performance relative to your competitors. Google uses it as a factor to calculate your rank score in its auction and your...
Content is promoted with media spend via paid search, auction-based display media, Twitter, Facebook, YouTube, and other social / web 2.0 channels. Once you have a keyword-informed content strategy in place, you start creating the content.
Only when the answer to those two questions is yes will they pay attention to the auction that determines placement. A web page would be deemed important and relevant by Google and would rank highly for a keyword if a lot of other web pages linked...
Bing has been working really hard to provide more actionable auction insights. You can get keyword level insights on how many times your ad didn’t show because your bid was below the minimum (lost to bid) or where your need to focus on negative...
Did your buddy buy it on auction or own it for a long time? NP: On auction. Even a small percent or at least that page is linking to me, need to have that keyword somewhere on that page. Don’t go out there and use too many exact match, but you...
Another post from March 2011 was about how Jay-Z and Beyonce held an auction to raise money for a school that helped children with learning disabilities. Bing also has a great keyword research tool. Google Adwords' Keyword Tool is fantastic for...
Once you’ve found the best possible match between the user and the placement for the creative, you’ll bid for the impressions in a real-time bidding exchange, an auction platform that will be familiar to anyone who knows the basics of SEM.
Increase the likelihood of a keyword entering an auction (i.e.will trigger more impressions). Your keyword’s past click-through rate (CTR) Next, I’ll typically sort by ad group and hover over the “Status Bubble” to uncover common keyword issues in...
Quality Score helps to maintain the integrity of every single keyword level auction and mediate the interests of all the parties - namely, Advertisers, Google and Users. However what has been uncovered by Covario and is currently in discussion with...
Auction Insights launched at the end of May this year, offering advertisers unprecedented keyword data about their competitors. This could be low due to a small budget (relative to the typical cost per click) or a low rank in some auctions...
Whether your keywords will be eligible to enter the auction. Keyword Match. It’s a great time to catch up with friends, connect with experts, and learn about the latest and greatest in the industry. It’s also the time I get stopped in the expo hall...
With the newly released AdWords Auction Insights tool, you can go to any specific keyword, and see who is on top of you on a consistent basis, and make sure you aren't missing anything. Go to the keyword tab, select the keyword you want to see your...
Google has announced a new AdWords feature promising to provide advertisers with more transparency into the ad auction. The ad auction is the process by which Google determines the cost per click (CPC) amount an advertiser will pay for a click on...
Quality Score helps to maintain the integrity of every single keyword level auction and mediate the interests of all the parties - namely, Advertisers, Google and Users. Google has just activated a feature in AdWords which should save pay-per-click...
You might argue that some of these factors are theoretically knowable – certainly Google could, if they chose, triangulate search location with weather reports (heck, maybe they already do) and include connection speed in their ad auction.
