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Keyword Auction

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  1. Delving Into the Auction Insights Report

    The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction. Overlap rate– how often other advertisers appeared in the same auction...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Despite spending billions of dollars in the Google auction each year, unlocking the secrets to a higher Quality Score has proven difficult for brands since they have little information about the right timing, ratios or cause and effect that...

  3. PPC Management Operations: The Ultimate Guide

    You can start with Google Auction Insights. This is at the keyword level, and the rule of thumb is to flag anything below 1 percent CTR. Negative Keyword Management If the ROI and quality score for the keyword is healthy, you can often just leave...

  4. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With “PositionLock,” Marin captures position data at a keyword level hourly, and then its algorithm factors in historical performance and auction conditions to push a bid to the ad publisher. For example, you might not want to use PositionLock for...

  5. Product Listing Ads: How to Maximize Your Returns

    Any matching products will then enter the auction. The same way that each keyword should have a unique bid based on it's profitability, so should each product. Google Shopping's vertical product-specific results were later shifted to include only...

  6. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    So you had some (possibly large) amount of auctions in which your actual auction result was very low, but it wasn't reflected in your average position. You can't move further up the page than position one, but you can come lower and lower in the...