SEO News

Keyword Auction

RSS
  1. PPC Management Operations: The Ultimate Guide

    You can start with Google Auction Insights. This is at the keyword level, and the rule of thumb is to flag anything below 1 percent CTR. Negative Keyword Management If the ROI and quality score for the keyword is healthy, you can often just leave...

  2. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With “PositionLock,” Marin captures position data at a keyword level hourly, and then its algorithm factors in historical performance and auction conditions to push a bid to the ad publisher. For example, you might not want to use PositionLock for...

  3. Product Listing Ads: How to Maximize Your Returns

    Any matching products will then enter the auction. The same way that each keyword should have a unique bid based on it's profitability, so should each product. Google Shopping's vertical product-specific results were later shifted to include only...

  4. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    So you had some (possibly large) amount of auctions in which your actual auction result was very low, but it wasn't reflected in your average position. You can't move further up the page than position one, but you can come lower and lower in the...

  5. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    Bing has been working really hard to provide more actionable auction insights. You can get keyword level insights on how many times your ad didn’t show because your bid was below the minimum (lost to bid) or where your need to focus on negative...

  6. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Increase the likelihood of a keyword entering an auction (i.e.will trigger more impressions). Your keyword’s past click-through rate (CTR) Next, I’ll typically sort by ad group and hover over the “Status Bubble” to uncover common keyword issues in...