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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Bing calls a search malware analysis "wrong". Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware...

  2. 4 Steps to Take After a Google Manual Penalty is Removed

    Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. In the days before Panda, you could take a really bad website, stuff it with...

  3. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    In the first scenario that would be an accurate analysis, but in the second it's entirely false. This is why you will sometimes see the "keyword below first page bid estimate" message on a keyword with an average position obviously on the first page.