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  1. How to Write Great Content: Because Awesome Content Won't Write Itself...

    While this tool is free to use, it does require having a Google AdWords account. By entering [problem gambling] into our keyword tool, we're able to see lots of opportunities for content. Another tool I really like for content ideas is Google...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    A great watch for both beginners and intermediates, the video explains exactly how to download the data from AdWords and pivot it for your analysis. To do this, pull your data from AdWords and organize it in an Excel sheet with the following columns:

  3. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Essentially HitTail automates the process of panhandling for potentially golden keyword phrases from all your incoming search query data. Yes, I'd forgotten its name, but for most of 2012, I regularly thought to myself, "with what's happening with...

  4. How to do Awesome SEO Keyword Research for a Standard Website

    You know the form here, we’re talking about the usual sources: Google Instant searches, Google Adwords Keyword Tool, paid search data, paid-for discovery tools (e.g. If you have to query each keyword in turn to generate the data then it’s not a...