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Keyword Advertising Search Spending

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  1. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    As you'll notice, the most clicked keyword list is largely dominated by travel sites and airlines, not destinations. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  4. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    In relation to the "flu symptoms" keyword, have you ever tried typing your symptoms into a search bar? In January 2012, the keyword "flu symptoms" was searched about 74,000 times per month and had approximately 5.8 million results, and the majority...

  5. 7 Time-Saving Google Analytics Custom Reports

    The third and final tab, Revenue, will tell you how much money a keyword is bringing you based on 3 metrics: Is the right keyword pointing to the right page? This first tab of this report, Targeting, will break things down by placing the title and...

  6. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Neiman Marcus received 7.10 percent of traffic through the jewelry designer "david yurman", and Gilt received 5.11 percent of their traffic last month via the keyword "free people", while a clothing brand, also has a massive search result of over...