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Keyword Advertising Search Spending

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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  2. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    In relation to the "flu symptoms" keyword, have you ever tried typing your symptoms into a search bar? In January 2012, the keyword "flu symptoms" was searched about 74,000 times per month and had approximately 5.8 million results, and the majority...

  3. 7 Time-Saving Google Analytics Custom Reports

    The third and final tab, Revenue, will tell you how much money a keyword is bringing you based on 3 metrics: Is the right keyword pointing to the right page? This first tab of this report, Targeting, will break things down by placing the title and...

  4. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Neiman Marcus received 7.10 percent of traffic through the jewelry designer "david yurman", and Gilt received 5.11 percent of their traffic last month via the keyword "free people", while a clothing brand, also has a massive search result of over...

  5. Holiday Season Search Trends of Top U.S. Retail Brands

    When it comes to ad keywords, Best Buy is taking the route of bidding on their own keyword which has a massive search volume of over 9 million per month. They are bidding on their own keyword of “walmart.com”, but they also bid on more precise...

  6. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    But somehow it falls flat in the context of a search ad on the keyword “landscaping Durham NC. The foundation of this style of search advertising is deep empathy with your prospect. In order to write a teaser ad, you have to get clear on the...