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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. Long-tail keyword opportunities. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the...

  2. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Paid search leader BudLight.com’s keyword strategy can be summed up in one word: football. AdGooroo said they took a “brand laddering” keyword approach where: The following table shows the Top 50 CPG brands advertising in paid search, with the top...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search. Vocus recently cited a study that showed that the top 10 results for a specific...

  4. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    Keyword-Rich/Optimized Anchor Text Links Google also brings up “Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links”. First, perhaps the most significant change is the fact that Google removed the entire...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware study's...

  6. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    You can only run keyword-targeted campaigns. In terms of generally setting up and running your ads, you'll want to use typical best practices (e.g.doing keyword research around your focus areas, having tightly-themed campaigns, ad groups and ads to...

  7. Why Quality Score is One of the Least Important AdWords Metrics

    Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me of a totally different topic: the way pharmaceutical companies sell us unnecessary and harmful drugs that keep us from getting healthy...