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  1. PPC Management Operations: The Ultimate Guide

    Here's to a more profitable year through streamlined PPC advertising! When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and...

  2. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    Trends in the advertising budgets of your competitors and assorted PPC data can be clear-cut indicators of which products are more or less profitable for them, and therefore for you. By studying the Facebook ads for “Angry Birds Plush”, it can be...

  3. 5 Overlooked Actionable Benefits of Attribution

    The most profitable PPC ads don't always have the highest quality score. In the example above, the affiliate PPC ad was triggered just moments after they already were on the clients' site. Once a large enough sample size has been generated, we can...