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Keyword Advertising Ppc Double Digit

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  1. SearchDay | Writing Sales Copy for Conversions

    Changing your approach to writing can often lead to a double-digit increase in conversion rates. Search plays a role when you use PPC or organic search to grow your subscriber list. It helps you know how competitive the keyword term or phrase is...

  2. Show Me the Money: Bidding for Profitability

    Anything in the double-digit percentages is Extraordinary. Max CPA and Max CPC are the calculations you perform to match PPC campaigns to your advertising budget. This week I'll discuss a topic that's difficult for many PPC advertisers: setting ad...

  3. SearchDay: Awesome Ad Groups: Small is Good

    Get those double-digit click-through rates with small, tightly-themed ad groups. Awesome Ad Groups: Small is Good PROFITABLE PPC Trying to fit all your keywords in one ad group is not going to get you the results you want.

  4. PPC Advertising: Art or Science?

    My agency regularly achieves CTRs and conversion rate of between 5 and 6 percent -- and double-digit rates for both are not uncommon, even for non-brand campaigns. Welcome to the first installment of what I hope will be the best way to help you...