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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. According to data from Adthena, Christmas PPC campaigns should span across the summer months - from as early as...

  2. How Can Good PPC Managers Become Great PPC Managers?

    There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the campaigns. While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. It shows the 1,420 ads that have been used for this keyword, the 262 PPC...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords account.

  5. PPC Management Operations: The Ultimate Guide

    Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance. These advertising options can fall by the wayside in favor of regular search network campaigns.

  6. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Now we have Tailored Audiences (remarketing), promoted...