SEO News

Keyword Advertising Ppc Bid Prices

RSS
  1. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    As the Google results show, “Angry Birds Plush” is being bid on by Walmart, Amazon, and even Build-a-Bear who have expanded their market to sell more than just fun-loving teddy bears. Google search results show that the Furby company website...

  2. Back to School: Now That’s What I Call a PPC Strategy!

    You should create a separate campaign targeting mobile devices so that you can bid more aggressively and show different messaging to these searchers. Don’t forget to check your Google SQR reports for more keyword ideas as well.

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Whilst there is a lot of discussion about the fairness of allowing competitors to bid on your brand terms, Google is effectively a marketplace and so like any other marketplace is expected to offer a wide range of choices.

  4. Those Mysterious Quality Scores: Fundamentally Simple

    So, for example, an advertiser could choose to pay high bid prices for high-volume keywords like "Ally McBeal" and display an ad for Janet Jackson ringtones. This week, I'm going to interrupt our discussion of ad testing to demystify a concept that...

  5. Reading the Tea Leaves: Interpreting Keyword Reports

    In any event, the keyword's bid price should definitely be decreased. Then the advertiser could probably afford higher bid prices, which would improve the ad position on the search results page. If the advertiser also created a landing page with a...

  6. SearchDay | What You Need to Know Before Committing to SEO

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...

  7. SearchDay | Focus on Conversions

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...

  8. Judging PPC Performance: Focus on Conversions

    In Part 2, I'll resume the description of how and when you should adjust keyword and ad group bid prices. Last week, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to make decisions about your PPC...

  9. PPC Bidding Strategies: Prudence vs. Aggressiveness

    Next Monday I'll run through the methods and best practices for determining how and when you should adjust keyword and ad group bid prices. Bid just high enough to get into positions 4 through 8, so that your ad appears on the first search results...