Ad copy testing is one of the basic tenets of PPC advertising. Probably half the articles I’ve written about PPC have goal identification as the first step. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. PPC
For the keyword "march madness 2013", there was a drastic change between February and March of this year, with searches increasing from 3,500 to 5,400 and results from 48.4 million to 784 million: The keyword "louisville cardinals" (which...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. PPC Bing Ads and You: Enhanced Keyword Report Offers Top vs. Other, Keyword Status, and International Time Zone Support...
Large-scale keyword changes made easy with keyword bulk uploads – Inside AdWords PPC Enterprise PPC in Asia Pacific – a Client-Side Perspective - ClickZ.asia Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific.
What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic. This week the office was buzzing about eBay’s study on the effectiveness of PPC for...
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Our jury of PPC experts had plenty to say about this hotly debated topic.
As spring gets underway, it will be interesting to see just how pharmacies alter their PPC and advertising habits; will they create more focus on spring and summer allergies? Walgreens has been employing the most keywords of the three for a long...
The table below summarizes the performance of six keyword sets that triggered first SERP ads for Pottery Barn and Bed Bath overlap keywords”). Key metrics to compare include spend per period, share of voice/impressions, ad coverage (the frequency...
I got a great deal on a 24” Panaracer unicycle tire, so I was able to refurbish my unicycle…” would help that page rank highly in Google for the keyword [24” Panaracer unicycle tire]. The more times the keyword appeared on the page, the more...
Of all of these, gifts.com is a seemingly popular retailer who is taking a different approach and utilizing both Google and Bing for their Valentine’s Day advertising with the keyword “valentines day”:
This year I’ll be writing about not just Bing Ads, but search and PPC as a whole. You can get keyword level insights on how many times your ad didn’t show because your bid was below the minimum (lost to bid) or where your need to focus on negative...
As Facebook is becoming a prime outlet for advertising, it is interesting to view the ads that correlate with the keyword “gun control”. The keyword “obama gun control” produces some informative results for December 2012:
And just as with a PPC campaign, search retargeting is optimized at the level of the individual keyword. Most search retargeting campaigns begin with keywords already being used in a PPC campaign. Search retargeting became available to marketers...
Trends: Tie in the topics with keyword research and boost the SEO strategy. Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn...
However, keyword purchases by these advertisers did change. Barack Obama’s website was doing quite a bit of work with their PPC to keep up with the Romney campaign, and the historical data for the website confirms just that:
Keyword Analysis Report The third and final tab, Revenue, will tell you how much money a keyword is bringing you based on 3 metrics: Is the right keyword pointing to the right page? This first tab of this report, Targeting, will break things down...
They have been running the PPC game since ‘98. Optimizer’s ad groups contain one keyword and two versions of ad text and nothing else. Their PPC campaign generates just as much revenue as all other marketing channels combined, and they have only...
Surprisingly, Godiva’s top traffic keyword is "cake pops" (they sound tasty, and I’m guessing holiday-themed) with a CPC of $0.66, 90,500 searches per month, and 13.08 percent of traffic. Many things change prior to Black Friday and Cyber Monday...
In addition, Baidu offers PPC which, similar to AdWords, is displayed at the top or right of the standard results. One could argue that the existence of the PPC-like results further confuses the users clicking on the standard results area into...
