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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  2. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    As you'll notice, the most clicked keyword list is largely dominated by travel sites and airlines, not destinations. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which...

  3. How Can Good PPC Managers Become Great PPC Managers?

    There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the campaigns. This is especially true in the PPC universe with all the changes that advertising platforms like AdWords go through monthly.

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. It shows the 1,420 ads that have been used for this keyword, the 262 PPC...