SEO News

Keyword Advertising Content Search Engine Trademark Issues

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  1. Highlights from the SEW Blog: April 7-11, 2008

    SEOs really do have a new trademark issue to worry about. Others' Trademark Terms In Meta Tags Illegal: Georgia Court RulesThe 11th Circuit Court of Georgia ruled the use of others' trademarks in meta tags infringes trademark laws.

  2. Search Headlines & Links: April 8, 2008

    SEOs really do have a new trademark issue to worry about. But in a recent response to the FTC's Self-Regulatory Principles, Google has pointed out the impact that online advertising has had on the economy.adCenter Advertiser Blog Explains Keyword...

  3. Search Marketers' Wish Lists

    I would really like to see some standardization on trademark and brand infringement or usage allowed within the online marketing space. A more aggressive policy targeting misuse of trademark/counterfeit product.

  4. Trademark Law - What Search Marketers Should Know, Part 1

    If you notify a search engine of your concern that an advertiser's listing or associated keyword represents an improper use of a trademark, the search engine will review the advertiser's keyword and listing for compliance with its trademark usage...

  5. Search and the Law: Attorney Deborah Wilcox

    Some states, like Utah, have enacted this law, that buying a trademark that's someone's keyword, and selling the keyword, is unlawful in their state. Wilcox, co-chair of Baker Hostetler's national intellectual property litigation practice, which...

  6. Search and the Law: Attorney Clarke Douglas Walton

    It revolves around 2 issues: 1) Whether the use of a keyword to trigger a PPC advertisement may be trademark infringement in certain circumstances; and 2) whether that particular company's trademark is used in the advertising text – when is it...