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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major...

  2. Localization for International Search Engine Optimization

    You can do some preliminary research using Google's Keyword Planner or other keyword tools that perform similar functions. Localization is important to international search engine optimization (SEO) because it helps connect your brand to a location...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search. Vocus recently cited a study that showed that the top 10 results for a specific...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    You can also use Keyword Planner, Ubersuggest, or Google’s search box suggestions to identify conversational queries. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google...

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    It is just as much a part of your SEO as your need for the proper keyword. Well I did a 5 second search on Shodan, a search engine that looks for ports and devices with "opportunities. Your advertising networks are likely to be one of your biggest...

  6. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    While in that case, they were marked as advertorial content, the links to Interflora with keyword rich links to give them the maximum benefit of those links for search engine rankings. He also alludes to the Interflora advertorial penalty in the UK...