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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword data since 2011. Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. From a mobile device the average user may never realize that the status update they just read and clicked on was actually...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Since Google made the decision to encrypt the vast majority of its searches, our ability to access keyword data for research purposes has been restricted.

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    You can also use Keyword Planner, Ubersuggest, or Google’s search box suggestions to identify conversational queries. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google...