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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. From a mobile device the average user may never realize that the status update they just read and clicked on was actually...

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Context in mobile includes, time of day, location, device, keyword, or site. The key is to understand and consider that even if a user is searching for “running shoes” they may react differently to that same keyword search at 6 p.m.near your store...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Since Google made the decision to encrypt the vast majority of its searches, our ability to access keyword data for research purposes has been restricted.

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    You can also use Keyword Planner, Ubersuggest, or Google’s search box suggestions to identify conversational queries. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially...

  6. How to Create a Social Media Editorial Calendar

    Trends: Tie in the topics with keyword research and boost the SEO strategy. Social Mobile Messaging The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users.