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  1. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and...

  3. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). The campaigns and Ad Groups are simply ways to organize the information, like a file folder system. Campaigns are composed of Ad Groups, in each ad group are...

  4. How to Easily Get More Ad Traffic on Yahoo & Bing

    More than 158 million unique searchers access Yahoo search and Bing each month, which means that the unified marketplace has nearly 30 percent of search market share. In addition to using the search query report as a source for new keywords...

  5. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Apply Negatives for Brand Terms on Bing/Yahoo as These CPCs are Rising The CPCs of our clients' brand terms on Bing have risen far faster than CPCs on non-branded terms as the adCenter team has made moves to broaden the competition in this space...