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  1. PPC Bid Management 101

    Those of you who are managing larger PPC campaigns might be looking for an automated solution to help manage the bid process. A bid management tool allows you to manage PPC campaigns across multiple search engines and provides central source for...

  2. Judging PPC Performance: Focus on Conversions

    Last week, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to make decisions about your PPC campaign's keyword and ad performance. For AdWords advertisers, Google Analytics is automatically "tied" to...

  3. PPC Bidding Strategies: Prudence vs. Aggressiveness

    Start their campaigns with thousands of keywords and then view performance in the first weeks of the campaign as research that shows which keywords perform best and which should be expanded upon (known as keyword stemming).

  4. Show Me the Money: Bidding for Profitability

    Max CPA and Max CPC are the calculations you perform to match PPC campaigns to your advertising budget. For most PPC campaigns, minimum conversion rate should be 1 to 1.5%. The ultimate objective of most advertising campaigns, including pay-per...

  5. Highlights from the SEW Blog: April 7-11, 2008

    Levy says that agencies are the ones who develop the creative, something that companies like Google, Microsoft and Yahoo do not provide.adCenter Advertiser Blog Explains Keyword Match TypesIf you've been in need of an explanation of keyword match...