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  1. Better Targeting = Better Leads -- Demographics for SMBs

    Then check out my previous two installments of Little Biz: "SMB Link Building Without a Dime" and "Marketing your SMB with Time & Elbow Grease. You may already be running PPC advertising campaigns. I'd even use this when looking at demographic...

  2. Show Me the Money: Bidding for Profitability

    If you've followed the advice in previous installments regarding building tightly-themed ad groups, you won't need to be concerned at this point with individual keyword bids, since the few keywords in each ad group will likely exhibit similar...

  3. PPC Keyword Sets: Words to the Wise

    of you will read this article, and future installments, and conclude that the methods I describe are way too time-consuming. Today, I'll describe one of the first exercises advertisers should conduct when planning and creating new PPC campaigns...

  4. Creating PPC Campaigns: the 'Live or Die' Settings

    For a complete explanation, read the first few installments of my Content Advertising column.click to enlarge Hybrid search and content campaigns should almost never be combined -- and the poor performance that results is one of the most...

  5. Killer Site Targeting: PPC Content Scrape & Bake Tools

    In the last two installments of this column, I described using tools and techniques for coming up with the best keyword sets for keyword-targeted content ad groups. This week I'll turn to a new method for finding sites for Google AdWords placement...