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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Bidding by keyword in standard search campaigns will always give us the most control. Shopping Campaigns Shopping campaigns are great at allowing us to organize our inventory and push key lines. However, it is easy for these campaigns to become out...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  4. How Can Good PPC Managers Become Great PPC Managers?

    There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the campaigns. While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...