SEO News

Keyword Advertising

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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. In fact, when the subjects were asked what was top of mind when asked about a specific category keyword...

  2. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    As you'll notice, the most clicked keyword list is largely dominated by travel sites and airlines, not destinations. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Once imported, advertisers can sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level, Marin says in its announcement. Leveraging audience data to optimize creative and bidding strategies is the...

  4. How Can Good PPC Managers Become Great PPC Managers?

    If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the keyword we were looking at. Going back to the client example I mentioned, we conducted an analysis on each...

  5. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...