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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    You can also do an outreach campaign via your social media channels to request product feedback. Then start by writing a descriptive title with a keyword or two within it. For example, T-Fal does a good job of describing their non-stick pan and its...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": Continuity between the keyword searched and the ad, also the ad to the landing page. Basically using the same algorithm of the Keyword...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. So, how can you approach content marketing as an SEO strategy that's strong enough...

  5. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Getting fresh keyword ideas is essential to any AdWords campaign. The Opportunities tab provides you with a list of new keywords in your campaign's ad groups: If you are using a day-parting strategy, ensure your budget covers the time period and...

  6. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    The first is to consider utilizing brand laddering in your own keyword selection strategy. That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as...

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the remarketing lists.