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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Creating a search campaign using the campaign type "all features" and adding dynamic targets and audiences to this will give you the desired effect. On top of regular search, we have the use of two campaign types based on website and feed content...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Undoubtedly, advertisers who are more thorough in targeting search...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Adding a secondary dimension takes the keyword query report...

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). For a recent GDN campaign we wanted to target parents...