SEO News

Keyword Ad Campaign Ppc Bidding Strategies

RSS
  1. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.

  2. Judging PPC Performance: Focus on Conversions

    Last week, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to make decisions about your PPC campaign's keyword and ad performance. But first, it's worthwhile to emphasize an important point: almost every...