SEO News

Keyword Ad Campaign Placement Targeted

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  1. A Strategy Map for Google Display Network Success

    Placement Targeting Tight distribution control: The inventory within the GDN is robust and your campaign structure should help maintain tight control on your ad distribution. To avoid crashing and burning on the GDN you need to establish a solid...

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Google offers placement targeting for specific sites or sections of sites where advertisers want their ads to appear. The bottom line is that deep personalization techniques have delivered far more relevant web experiences, increased conversion...

  3. PPC Content Advertising: The Latest Tips and Best Practices

    Placement-targeted: "Google, please place my ad on all available web site pages of the sites (or sub-section of sites) I've listed here. They don't realize that Search and Content advertising should never be grouped in the same campaigns and ad...

  4. 6 Tips for Aligning Your National, Local SEM Efforts

    Many of the top engines are developing placement opportunities specific to local search. If you launch a local campaign containing "movie theaters in Irvine, CA," chances are that the national broad match term will prevent your locally targeted ad...

  5. Google Mobile Advertising on the Content Network

    Create a new keyword-targeted campaign in your AdWords account (it's not yet possible to create mobile placement-targeted campaigns). Most importantly, you'll be able to run Placement Performance reports and see which sites don't perform well for...